Website Brand Design and UX

You’re browsing through Instagram when you come across an advertisement for the perfect cardigan you’ve wanted for years. When you click on the link to the online shop’s website, however, you’ll notice that the page is badly designed. What are your plans? You’ll close the shop right away because it appears to be a scam.

If this scenario sounds all too familiar to you, know that you’re not alone. According to statistics, if the design is unappealing, 38% of visitors will leave the website and stop engaging with the content. Furthermore, in 2022, 48 percent of people referenced website brand design and UX as the most important factor in determining a company’s credibility.

So, if you want to gain your clients’ trust and keep them on your website and with your company in general, you should work on your brand design and UX.

Brand identity, UX design, and graphical user interface creation are all critical components of your business’s growth, and your company cannot perform without them.

But don’t be concerned. We know how to assist you in creating the ideal web presence that your visitors will find irresistible. We have gathered some industry experts’ advice to help you create brand identity, UX design, and UI.

We’ll begin with the:

Before we get started with our tips and tricks, let’s make sure we’re all on the same page. First, let’s go over some definitions.

What is branding?

The process of giving meaning to your company, organisation, services, or product lines is known as branding. The brand is usually associated with a particular philosophy, ideology, or set of values. To understand that idea of branding, consider how it differs from the design of a product.

Many businesses mistakenly believe that having a logo, a header, or a business card is sufficient to establish a brand. Branding and product design, on the other hand, are vastly different. Product design can be compared to a team of tailors, stylists, and make-up artists who make sure the movie star looks good all the time. However, stylists cannot create personality because it already exists.

A strong ideology is at the heart of every successful brand. It is associated with prestige, simplicity, liberty, and passion in the minds of consumers. The company’s brand is similar to its personality. Its values, vision, mission, and everything in between are all part of it. When you buy an iPhone, you’re not just buying a product; you’re also buying the philosophy of “thinking differently.”

However, all of these concepts must be communicated to you in some way, that’s when their product design comes in. They maintain the “less is more” approach in the website layout, focusing on large product shots, filling the website with white space, and keeping it simple in general.

Now, we quickly move on to our 3 branding experts’ recommendations:

Tip 1: Tell People About You

Make a proper About Us page where you can tell your current and potential customers about your brand, its distinct identity, and how it differs from competitors. Of course, all of this should be described artfully, and it would be ideal if you could do so by telling a story that your website visitors can relate to.

This will give your customers the impression that they can trust you, which is the primary goal of branding.

Tip 2: Tell Others About Your Customers

After you’ve told your story, tell the story of those who use your product or service. Include some client testimonials from people who were pleased with your company and had success with your products. This way, you can demonstrate your success to potential customers and entice them to visit you as well. According to studies, using testimonials and reviews on a regular basis will increase your brand’s revenue by 62 percent.

Tip 3: Maintain Your Social Media Active

At last, for better client engagement, ensure that your company sets up and keeps a strong social media presence. Many people nowadays rely on social media platforms as their starting point. This is where they will go for any updates or news about your company. Social media is also a way for your customers to contact you and become involved with your brand.

As a result, respond to their questions and comments, maintain high-quality content, and devote time to your social media accounts.

UX/UI and branding are inextricably linked. It will be easier to represent your company to the audience once you have an understanding of its market position. However, regardless of the stylistic and approach you take, there are some universal design standards and tried-and-true methods that you should adhere to. The three most important have been highlighted:

Tip 1: Keep your homepage clutter-free

The homepage should be where your visitors can instantly understand your company’s key messages. Remember that almost no one reads every single word on a website. Instead, people usually scroll through it, skimming over the key phrases and images. Therefore, you don’t want to overload your homepage with too much information.

Tip 2: Keep in Mind the Visual Hierarchy

One of the fundamental principles of web design is visual hierarchy. It allows you to display the content more effectively. If you use the hierarchy correctly, you’ll be able to direct your visitors’ attention to the pages or elements that are more important and contain the most important messaging.

Here are two of the visual hierarchy’s main components:

  • Weight and sizing:

Your company’s logo and name should be larger and more prevalent than the rest of your website’s assets. Readers naturally gravitate toward larger and bolder items or titles first, before moving on to smaller pieces of text. So you want to ensure that they memorise your brand name and visual immediately.

  • The elements’ order:

The positioning of your elements is also important. For example, you could place your CTA button in the centre of the  screen to attract your reader’s attention. On the other hand, you can keep the less important information in the bottom left corner of the website.

If you create the proper hierarchy, your readers will subconsciously follow it, and you will be able to communicate your message in the manner that you have chosen. To take it a step further, don’t forget to use colour, spacing, and contrast to make the important sections stand out even more.

Tip 3: Make it mobile-friendly

Your website should be accessible from all devices, and it should look equally good on all of them. You want to ensure that your messaging is still clear and that your website is easily navigable even on mobile. Nowadays, a popular approach is to use the responsive design method, which automatically adapts your website to different window sizes and screens.

  • UX Tips

Our final point is about UX. Your website should not only be visually attractive, but also simple to use and navigate. This is when UX comes in. Ux is all about your website’s functionality—how easy it is for your users to use.

Here are some tips for designing the best UX for your website:

Tip 1: Get to Know Your Customers

You can’t just choose the design of your website based on what looks or feels good to you. Spend some time getting to know who your user is.For instance, try to create data-driven buyer personas. Do your market research and find out your competitors’ customer bases. Then, you can mimic their UX and see how it works with your audience.

Tip 2: Be adaptable and open to change

Creating a good UX is not a one-time task. The user experience of your website should be treated as if it were a living organism, constantly changing and being modified. Modern design principles are constantly changing, so if you want your website to stay competitive, you must be willing to change it as well. To summarise, always modify and update your user experience to stay ahead of the competition!

Tip 3: Keep it accessible to the public

When creating your website, keep all of your users in mind. According to WHO, approximately 15% of users have a disability. 98 percent of websites are not accessible to people with disabilities and do not cater to their needs. However, your website should not be among the 98 percent. Try adhering to a website accessibility guide and making it accessible to all types of visitors.

To sum it up

Now that we’ve discussed website design, brand design, and UX, it’s time for you to put these ideas into action and improve your company’s digital presence. Let us know in the comments which of these brand identity, UX design, or overall website appearance recommendations you liked best, and if there is anything we missed!